Maruti Suzuki to foray into newer segments

Srinagar, Dec 8: The Auto Expo 2012 will showcase the market leader, Maruti Suzuki India Limited, as an aggressive company ready to take on the growing Indian automobile market.
The Auto Expo 2012 will showcase the Company’s strengths in arenas like products, product segments, technology, production capacity and R&D capability, the company in a statement to Greater Kashmir said.
Giving details it said a distinct departure from its usual self, the ace compact car maker will showcase two UV segment offerings at the centre stage of its pavilion this season.
“The global premiere of the UV portfolio at the Auto Expo 2012 will be an iconic event,” it said, adding that it not just indicates the Company’s foray in the competitive UV segment, but also marks its preparedness for the fast and competitive market conditions ahead.
At the Auto Expo, Maruti Suzuki will do the global unveiling of the `country’s first compact MPV— the Ertiga’. Sharing the centre dais with it will be a Concept Compact SUV.
The company’s managing executive officer (marketing and sales), Mayank Pareek, said: “As the market gets more competitive, we have to gear up for the new dynamics. We are thus showing the best we can offer. The new models like the SUV, MPV and MUV will prove to the world that we are future-ready. We need to get first-hand feedback for this.”
Maruti Suzuki’s foray in `newer segments’, displays its confidence and preparedness for the future. As India attains the status of global market by 2015, Maruti Suzuki will continue to retain the leadership position by expanding and strengthening its portfolio.
MSIL is in full command with its complete portfolio, additional capacities, newer segments which are supported by the largest retail network.
Growing importance of Maruti in Suzuki operations
Notably, the Suzuki Motor Corporation has awarded an A grade status to the Delhi Auto Expo, at par with global auto shows like Frankfurt, Paris, Tokyo and Shanghai.
The global unveiling of the Ertiga, the Concept Compact SUV and new K-14 engine in New Delhi, also demonstrates the significance attached to the Delhi Motor Show by the parent company.
Suzuki realizes that India will be one of the top global markets, almost by the next Auto Expo. This market will be much larger, and far more competitive. Suzuki has to lead in this market. This Auto Expo is a high-profile opportunity to showcase Maruti Suzuki’s preparedness for the future, and it appears to be making full use of this opportunity.